at least once a week a customer asks me "why doesn't starbucks have those 'buy ten drinks get the eleventh for free' cards?" and the simple answer is "because they don't have to."
and it's true.
starbucks doesn't hand out the eleventh drink for free because they know people are more than willing to pay for it. the whole point behind these sort of coupons is to encourage repeat business, not to reward a loyal customer.
heartbreaking, isn't it?
some of you may recall the coupons we handed out last year for free iced tall drinks. that was around the same time our stock was decreasing in value. during the summer we had a spike in frappuccino sales - but as i've ranted about before, frappuccinos are labor intensive. so much so that it was making a noticeable difference in our usual profits. to combat this corporate decided to have us baristas hand out coupons to encourage customers to order iced espresso drinks rather than ice blended drinks.
did the plan work?
well, not at the bux i worked at. people still ordered their frappuccinos but added an extra drink on the side.
i'm guessing it will be a long while before starbucks hands out the free drinks again.
customer rant: i appreciate the fact that you wipe the excess whipped cream off the cups before you hand them out. honestly, i do. but licking your fingers clean afterward is going too far. next time use a paper towel - or better yet: be a neater barista.